Journal Articles (Business & Management)http://hdl.handle.net/20.500.12280/2242024-03-29T13:25:43Z2024-03-29T13:25:43ZIncreasing customer brand loyalty for hospitality organizations practicing sustainable marketing: a case study of Café Javas, UgandaMuheebwa, Prescah, Florencehttp://hdl.handle.net/20.500.12280/30432023-12-01T23:37:14Z2023-10-29T00:00:00ZIncreasing customer brand loyalty for hospitality organizations practicing sustainable marketing: a case study of Café Javas, Uganda
Muheebwa, Prescah, Florence
The purpose of this research is to discover the effect of sustainable marketing of hospitality services on consumers’
attitudinal and behavioral brand loyalty. Additionally, this research also aims to discover the mediating effect of brand
trust and brand affect on this relationship. A combination of descriptive and causal research was used, for which data
was collected from 582 respondents and processed using structural equation modeling to establish multivariate
relationships. The process method was used to approximate mediation effects. A reasonably valuable insight that arose
is the significant role that brand trust and brand affect play in engendering attitudinal and behavioral brand loyalty
among consumers, for hospitality organizations adopting sustainable marketing practices. Findings revealed that
sustainable marketing practices result in enhanced brand trust, which further translates into higher levels of brand affect,
thereby leading to attitudinal brand loyalty and further resulting in behavioral brand loyalty. This study also highlights
the importance of brand affect in developing enduring behavioral brand loyalty. Research limitations/implications –
Consumers today are changing their consumption habits, preferring to satisfy ideological and symbolic needs rather than
just rational needs. So, hospitality marketers practicing sustainable marketing should aim to leverage brand trust and
brand affect to ensure lasting behavioral brand loyalty. The examination of the effect of sustainable marketing practices
on brand-related variables in hospitality organizations has contributed to a better understanding of the mechanism that
underlines the operation of emotion-based enduring loyalty. The vast majority of studies that provided insights about
sustainable marketing practices and consumer behavior thereof were dominated by European and American perspectives
and very few studies exist with a focus on developing economies such as Uganda.
2023-10-29T00:00:00ZContract management and operational performance of the road construction sector in Uganda: Evidence from the Uganda National Roads AuthorityMuheesi, AlexKasenge, MartinSsebagala, CyprianNamuli, Josephinehttp://hdl.handle.net/20.500.12280/30222023-06-03T15:53:05Z2023-01-01T00:00:00ZContract management and operational performance of the road construction sector in Uganda: Evidence from the Uganda National Roads Authority
Muheesi, Alex; Kasenge, Martin; Ssebagala, Cyprian; Namuli, Josephine
The study examined the effect of contract management on operational performance of the road construction sector
in Uganda, a case of the Uganda National Roads Authority (UNRA) paying attention to three objectives: to examine the effect
of contract administration; relationship management and contract monitoring on operational performance of UNRA. A cross
sectional research design was used on a sample of 108 participants from whom questionnaires were used to collect data. SPSS
(version 25) was adopted to process data while analysis was done through descriptive and inferential statistics. Findings
revealed that all tenets of contract management studied are positively related to operational performance (contract
administration: r = 0.53; p < 0.01, relationship management: r = 0.644; p < 0.01 and contract monitoring: r = 0.469; p
<0.01). Results revealed that contract management explains 41.3% of the variation in operational performance of UNRA and
that contract administration, relationship management and contract monitoring have a positive effect on operational
performance with net contributions of 42%, 34.7% and 24.6% respectively. The researchers conclude that contract
management positively predicts operational performance. The researchers recommend that the authorities at UNRA should
pay keen attention to all dimensions of contract management adopted in the study since they all positively relate with and
equally positively influence operational performance of the organization. By doing so, any occurrences that would jeopardize
smooth flow of activities and works will be eliminated, hence harnessing operational efficiency.
2023-01-01T00:00:00ZManaging Church Financial Stability in the Wake of COVID-19 vis-à-vis Impact on Church's Mission: A Case Study of Parishes in Masaka Diocese, UgandaTebitendwa, AntonySsendege, Jameshttp://hdl.handle.net/20.500.12280/27462021-05-10T11:34:41Z2020-01-01T00:00:00ZManaging Church Financial Stability in the Wake of COVID-19 vis-à-vis Impact on Church's Mission: A Case Study of Parishes in Masaka Diocese, Uganda
Tebitendwa, Antony; Ssendege, James
This study investigated the impact of COVID-19 pandemic on church financial stability and its impact on church apostolate using a case study of catholic parishes in Masaka Diocese. The study employed three objectives: i) to understand the impact of COVID-19 on catholic parish apostolate and its eventual impact on the contribution from Christians as a major source of finances; ii) to examine the existing alternative sources of finance and their role in supporting a catholic parish apostolate, and iii) to determine the role of financial management skills towards achieving financial stability in the wake of COVID-19. In-depth interviews were used with the aid of a semi-structured interview guide which targeted key parish leaders, i.e., parish priest and laity leaders in 26 parishes. Lockdown adversely affected the collection of financial contributions from Christians, which is a major
source of finances for many catholic parishes. The study also found out that many parishes have projects as alternative sources of finances, however, there is lack of focus which leads to low project returns. For parishes that are focused on a few projects which they can do well, they reported the importance of projects during the lockdown because they acted as a substitute for contributions. Almost all parish leaders knew what to do, but the existing personal ideologies prohibited some of these church leaders to practice some financial management skills. Practical implication: All catholic parish churches, need to confront the reality of achieving financial stability if they are to achieve success in their apostolate. If they are unable to obtain the financial resources they need for their apostolate, their ability to fulfill that apostolate is likely to be compromised.
2020-01-01T00:00:00ZEducational Inequality and Quality of life: A comparative Study of Secondary Schools in Central and Northern UgandaNabasumba, SylviaNaamara, WinfredNabadda, Christinehttp://hdl.handle.net/20.500.12280/24262019-04-29T07:05:40Z2017-01-01T00:00:00ZEducational Inequality and Quality of life: A comparative Study of Secondary Schools in Central and Northern Uganda
Nabasumba, Sylvia; Naamara, Winfred; Nabadda, Christine
Drawing on a comparative analysis from central and northern regions of Uganda, we identified the factors that are associated with educational inequality and quality of life in secondary schools in both regions. Our sample comprised of 358 students and 72 key informants, primary data were mainly collected through interviews and structured questionnaires. Thematic analysis of qualitative data was done by identifying common themes based on the objectives of the study, while quantitative data were analyzed using Statistical Package for Social Sciences (SPSS). Most of the factors that were identified applied to both regions as the central region has a significant number or people from other parts of the country including the northern region. However, some factors were more prevalent in the northern region. Among the factors that were found to bring about inequality in both regions included gender-based inequality, family economic status and policy related factors. Overall, the study concluded that the central region is better equipped to offer quality education due to availability of a better infrastructure and staff remuneration, however, efforts are being made to improve the quality of education in the northern region as well.
2017-01-01T00:00:00Z