Browsing Faculty of Business Administration and Management by Subject "Attitudinal brand loyalty"
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Increasing customer brand loyalty for hospitality organizations practicing sustainable marketing: a case study of Café Javas, Uganda
(SAS Publisher, 2023-10-29)The purpose of this research is to discover the effect of sustainable marketing of hospitality services on consumers’ attitudinal and behavioral brand loyalty. Additionally, this research also aims to discover the mediating ...