Browsing Journal Article (Entrepreneurship) by Author "Kugonza, Gorret"
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Corporate culture as a tool for competitive advantage of small and medium enterprises in Uganda: a case study of the Tourism and Hospitality Sector
Muheebwa, Florence Prescah; Nansamba, Hadijah; Kugonza, Gorret; Mawenu, Robert (SAS Publishers (Scholars Academic and Scientific Publishers), 2018-10-30)The aim of the study was to investigate the role of corporate culture on the competitive advantage of Small and Medium Enterprises (SMEs) in Uganda. A cross- sectional survey design was employed to collect data from ... -
Improving service quality in hotels in Uganda through total quality management
Muheebwa, Florence Prescah; Kugonza, Gorret; Mbabazi, Grace Mary; Asiimwe, Margret (SAS Publishers, India, 2019-02-28)The hotel industry is a dynamic one in which the guest dictates the pace and type of service. Service quality is one of the competitive priorities which enable hotels in the hospitality industry to survive. This paper ...