Institute of Languages and Communication Studies

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Browsing Institute of Languages and Communication Studies by Author "Semambo, Henry"

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    The impact of COVID-19 on education as a business investment
    (International Journal of Research and Analytical Reviews, 2023-07) Semambo, Henry
    When Uganda registered the first Covid 19 patient in the mid- March 2020, President Yoweri Kaguta Museveni passed directives stopping all educational institutes from operating to control the rapid spread of corona virus in the country. However, the government and private educational institutes continued teaching students from their homes through using radios, televisions, newspapers and new media platforms (zoom, Google class etc) despite having some students living in places without clear signals for the aforementioned information and communication technologies. This prompted different education investors like Private Teachers` Print Companies to invest heavily in Uganda`s education sector. Therefore, this study examines the type of new investors in education sector during Covid 19 pandemic and how they sustain their business during Covid 19 lock down period. It also explores the challenges faced by education as a business during Covid 19 lock down period. This was a case study research design conducted in the first lock down period from 19th March, 2020 and15th October, 2020. Interviews were used to collect primary data from 19 education investors in Bwaise II, Kawempe Division. Descriptive analyses were used to interpret data collected. The study findings show that Covid 19 lock down period has negatively affected private education investors; private teachers` contracts were suspended and this forced them to start private teachers` printing companies to earn a living. The study recommends that, the government should support private schools through giving soft loans to both private school owners and private printing companies to enable them sustain themselves through the pandemic induced financial short comings.
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    Media as a Political Tool for Dominance: a Case of Uganda
    (2018) Semambo, Henry
    Libertarian theory states that nothing in the world should be restricted. It further says that, there should be free circulation of information in the world and a country should be a free market of ideas/information. However, according to Uganda media research report 2015, media leaders in Uganda constantly acknowledge that there are problems regarding the quality of journalism as often seen in the lack of depth and accuracy, lack of balance and fairness, moralization rather than analysis, provision of excitement and incitement rather than information, and unwanted attacks on the lives of private citizens. Different media houses have been censored, journalists and political leaders arrested and jailed due to the information they disseminate through media channels mainly electronic media. Using observation analysis, the Uganda government has constantly accused the media users of violating the media rules. Similarly, the media users also have constantly blamed the government for denying them freedom of press some times. Therefore, this paper intends to examine the ways media can lead to self violation of one`s human rights and freedom, identifies kinds of media messages fit for broadcasting or telecasting and assess the extent media should monitor government organs and activities or policies . It also recommends that the government of Uganda should promote media literacy among citizens. This will help all citizens to clearly detect false media messages on their own. Besides, journalists are recommended to gather correct facts before disseminating information and should be objective in their reporting. Uganda media houses should employ well trained journalists and organize for them journalism seminars. This will help them update their information reporting skills and principles.
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    Television as a Stimulus for Emotion Response among Young People: Case of Assam University Students
    (International Journal for Social Studies, 2018-05) Semambo, Henry
    In 1976, George Gerbner and Gross developed cultivation theory which is vital in television studies. The theory states that the heavy viewer of television violent content is eventually affected by Mean World Syndrome; considering the entire world also to be violent. This theory focuses much on long term effects of television viewing. However, it is crucial to understand that television has a great impact on people`s emotions which are altered immediately during television viewing. Therefore, the study was conducted to find out; the kinds of emotions television alters among young people, ways television as a medium of communication acts as a relief agent to people and also examine the different situations television viewing influences emotions, behavior and actions. A sample of 100 students was selected randomly from the school of creative arts and communication studies of Assam University. This was a survey research design and research tools used for collecting data include; questionnaires, library research and internet, Audio recording, interviews and participant observation. Using descriptive analysis, the research results indicate that many students` psychological emotions get altered by television viewing. Students self declared that while watching television, they find themselves crying, laughing, jeering, kicking, frightened etc basing on the particular programme being viewed that time. Besides, some students changed their eating habits. Others hated their natural skin appearance and bought new cosmetics to improve their beauty so as they look like the beautiful ladies viewed in the television advert. Therefore, the research recommends that teachers should conduct emotion management classes among students’ at all academic levels. This will create self emotion awareness among young people thus become resistant to media messages and control unwanted emotions which tend to be harmful in the long run. Besides, students should regulate the television viewing time through getting other sources of entertainment for mind relaxation rather than depending entirely on television viewing. The parents should also promote media literacy among their children right from childhood. This helps children to grow up knowing that most television programmes are purely fiction and do not exist in real world.