UMU Institutional Repository
The Uganda Martyrs University Institutional Repository (UMU-IR) preserves research output from the Uganda Martyrs University community
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- Uganda Martyrs University book series and book chapters by staff and students
- Proceedings of conferences held at Uganda Martyrs University and conference presentations by students and staff outside the University
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Recent Submissions
Environmental, Social, and Governance (ESG) investing: evolution, significance, challenges, and impacts
(IGI Global Scientific Publishing, 2024) Sirisha G. L.; Sukumar, Sneha; Iyer, Anusha; Nakitende, G. Marie
The world faces complex challenges, from climate change and resource depletion to social inequities and governance issues, affecting the environment, society, and the global economy. Recently, there has been significant growth in sustainable finance as more institutional investors and funds adopt environmental, social, and governance (ESG) investing. This trend is driven by a combination of factors, including a focus on long-term financial value and better alignment with ethical values. Investors today prioritize sustainability alongside profit, targeting companies that contribute to a better future. They recognize the long-term risks of social injustice, environmental degradation, and poor corporate governance. Additionally, younger generations influence investment patterns by emphasizing sustainability and social responsibility. Stakeholder and regulatory demands for business ethics also boost this momentum. This chapter provides an in-depth analysis of the evolution, significance, and impact of ESG investing on investors and organizations.
Green finance trends: a bibliometric review using the Scopus database
(IGI Global Scientific Publishing, 2024) Bist, Shrey; Tiwari, Rajesh; Taneja, Sanjay; Nakitende, G. Marie
Green finance plays a crucial role in promoting sustainable development by funding environmentally friendly projects and supporting the transition to a low-carbon economy. This study conducted a bibliometric analysis of 2,138 articles published from 1998 to 2021 to identify key themes and trends in green finance literature. The analysis included co-authorship network analysis, citation analysis, and topic modeling. Results show a significant increase in green finance research since 2015, with major contributions from China and the United States. Future research directions identified include examining green finance's impact on sustainable development and addressing social and environmental inequalities. This study offers valuable insights for stakeholders promoting sustainable development through green finance and guides scholars interested in this research area.
The silent noise in business management: people, finance, technology and customer issues
(Uganda Martyrs University Press, 2024) Mary Maurice Nalwoga Mukokoma (ed.)
The book serves as a beacon, igniting our inmate curiosity and fostering a continuous quest for knowledge that transcends generations. It sheds light on the concept of the "silent noise", those inconspicuous but persistent challenges that, if left unaddressed, have the potential to wreak havoc on an organisation, often evading detection by many.
These challenges, ranging from entrepreneurial alertness to talent management, demotivation, financial stewardship, customer satisfaction, and marketing are meticulously discussed in the pages of this work. By shining a spotlight on these oft-neglected areas, the book provides invaluable insights, urging readers to confront and conquer the silent noise before it amplifies into a cacophony, threatening the very foundation of their endeavours.
Entrepreneurial alertness, Talent management, Demotivation, Financial stewardship, Customer satisfaction, Marketing
Service providers and sustainable service marketing in higher institutions of learning
(Uganda Martyrs University Press, 2024) Tebitendwa, Anthony; Ssebagala, Cyprian
A service is understood as any act or performance which one party offers to another that is intangible and does not result in the ownership of something (Michael, 2003). Soares (2014) defined service as separately identifiable, intangible activities that provide want satisfaction when marketed to consumers and/ or industrial users; and which are noticed to the sale of a product or another service. These definitions are referring to the nature of education services, which are purely intangible and do not result in ownership of any physical product. In this modern business environment, in order to create awareness of the available goods and services, and to create a competitive advantage, effective marketing strategies are becoming essential for most of the tangible and intangible product companies (Sharma, Kant & Syan, 2021). Since education is a service, which is intangible in nature, it requires the use of effective marketing plans rather than just promotional activities as observed in many Ugandan Higher Institutions of Learning (HIL), engaging in media advertising, special event sponsorship, public noticeboards, and public speaking, among others. The emerging question here is what are the sustainable service marketing tactics higher education institutions can employ?
Service quality and student satisfaction: a “silent noise” in University management
(Uganda Martyrs University Press, 2024) Mukokoma, Maurice Mary; Mwebesa, Robert
Student satisfaction should be top on the agenda in the operations of any University because students are key stakeholders in the success of such institutions. As pointed out by Teerovengadum et al. (2019), one of the factors influencing student’s satisfaction is service quality. In this chapter, service quality is viewed in the context of the disconfirmation paradigm where a comparison is made between service quality expectations and the actual service offered. Student satisfaction on the other hand is defined as the students’ perceptual appraisal of the services offered by the University. Commonly, students form service expectations from past encounters with the institution. These formed expectations are then compared to the experiences undergone with a particular service experience. The belief is that when students’ expectations are met, they are likely to be satisfied. This chapter presents the background to and theories that underpin service quality and student satisfaction. Also, empirical studies on the service quality gap and the effect of service quality on student satisfaction are discussed. Additionally, the methodology, study findings, discussions and study implications have been analysed.