Journal Article (Entrepreneurship)

Permanent URI for this collectionhttp://hdl.handle.net/20.500.12280/3053

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Browsing Journal Article (Entrepreneurship) by Author "Kugonza, Gorret"

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    Corporate culture as a tool for competitive advantage of small and medium enterprises in Uganda: a case study of the Tourism and Hospitality Sector
    (SAS Publishers (Scholars Academic and Scientific Publishers), 2018-10-30) Muheebwa, Florence Prescah; Nansamba, Hadijah; Kugonza, Gorret; Mawenu, Robert
    The aim of the study was to investigate the role of corporate culture on the competitive advantage of Small and Medium Enterprises (SMEs) in Uganda. A cross- sectional survey design was employed to collect data from 112 tourism and hospitality organizations in western part of Uganda. Out of 112, ninety-six (96) firms were maintained for investigation. This study engaged both managers and employees as respondents. Reliability of all the variables was tested using Cronbach’s alpha (α) for inter-item consistency reliability and specifically for corporate culture was established to be at α=0.92. The analysis of results confirmed that corporate culture positively influenced competitive advantage of SMEs by 12.4%. The corporate cultural norms that had significant influence on competitive advantage were found to be mission (β=0.329, sig=0.006) and involvement (β= 0.208, sig=0.042) norms. Consistency (β=0.120, sig=0.467 and adaptability (β=0.120, sig=0.181) norms were found to be insignificant contributors to competitive advantage of SMEs. The study recommends that management uplifts the engagement of employees in decision making. Particular attention should be paid to the strategic planning process. The study was restricted to the tourism and hospitality sector. Therefore, future studies should conduct studies in other sectors besides Tourism and Hospitality sector.
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    Improving service quality in hotels in Uganda through total quality management
    (SAS Publishers, India, 2019-02-28) Muheebwa, Florence Prescah; Kugonza, Gorret; Mbabazi, Grace Mary; Asiimwe, Margret
    The hotel industry is a dynamic one in which the guest dictates the pace and type of service. Service quality is one of the competitive priorities which enable hotels in the hospitality industry to survive. This paper aims to establish the relationship between Total Quality Management and Service Quality in hotels in Uganda, Kampala. The hypothesis that certification helped hotels to have higher performance levels is verified. This study will help managers and researchers to take decisions based on factual data and consider the importance of total quality management in the hotel sector. The main aim of this project is to analyze the motives and impact on the decision of hotels to embark or not on the implementation of a total quality management system. In order to achieve this goal, the research assessed the enablers and results of a total quality management in hotels in Uganda. Hotels considered in this study are Serena Hotel, Metropolitan Hotel and Fairway Hotel. The Serena Hotel and Metropolitan Hotel are considered because they have been winners of several awards such as the Certificate of Excellence by Trip Advisor or the National Quality Award and enjoy a very good position in the market and Fairway Hotel has ISO 9001, ISO 14001 and ISO 22000 certification. This research work showed whether the performance of the certified Serena Hotel was higher compared to the non-certified Metropolitan Hotel and Fairway Hotel. The employee satisfaction/dissatisfaction in the certified Serena Hotel was also addressed in this research work.