Entrepreneurial creativity for agricultural transformation in Africa: lessons for policymakers from the Hello Tractor Case

Abstract

Entrepreneurial creativity drives innovation and growth in Africa’s agriculture. This article examines how Hello Tractor, a leading agritech enterprise, leverages digital platforms, creative business models, and strategic partnerships to improve mechanization access for smallholder farmers. By connecting tractor owners and farmers through mobile technology, Hello Tractor addresses long-standing productivity barriers and fosters inclusive growth. The case offers actionable lessons for policymakers and development agencies on enabling digital agriculture through supportive infrastructure, inclusive financing, and resilient public–private partnerships while highlighting challenges such as limited digital literacy and policy instability that threaten sustainable transformation.