Mass media as a deceptive planning tool for promoting national development
Date
2018-01-01
Authors
Semambo, Henry
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Research
Abstract
Mass communication ordinarily does not serve as a necessary and sufficient cause of audience effects but, rather, functions among and through a nexus of mediating factors and influences.
However, following the dominant paradigm of development which says development can mostly be achieved through using mass media to disseminate information regarding technology to the masses; all nations` governments have embarked on using mass media to disseminate information regarding new development projects/programmes with the sole aim of promoting human development. This is not achieved in most cases.
Therefore, this paper intends to examine reasons why mass media are tools of deception for promoting human development, identifies the role of mass media in promoting national development. It also recommends the planning authority in each nation to integrate mass media with Theatre for development. This will help the planning authority to use mass media to
disseminate information that comprises of people`s opinions and their set priorities for human development thus achieving national development. This is because development is best achieved through participatory planning approach.
Description
Keywords
Mass media, Deceptive planning tool, National development, Participatory media, Theatre for development
Citation
Semambo, H., 2018. Mass media as a deceptive planning tool for promoting national development. International Journal of Research. 5(1), pp. 513-518.