Understanding the Higher Education Market in Africa

Abstract

In modern times, the nature of higher education around the world has been largely determined by the models established in influential countries such as France, Germany, Great Britain and the United States of America (Pechar & Park, 2017; OECD and European Union, 2019). This book, titled Understanding the higher education market in Africa, offers theoretical and practical insights into the dynamics of higher education, especially the marketing of higher education, in this comparatively less-researched continent. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection processes.