Journal Article (Economics)

Permanent URI for this collectionhttp://hdl.handle.net/20.500.12280/3064

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    Enhancing guest sensory experiences and behavior through Internet of Things (Iot)-enabled personalization in premium hospitality in Uganda
    (International Journal of Novel Research and Development, 2024-09-01) Muheebwa Florence
    This study explores the intersection of sensory marketing and Internet of Things (IoT) technology in selected 3 premium hotels in Uganda including Serena Hotel Kampala, Protea Hotel by Marriot Kampala, and Sheraton Hotel Kampala. We explored how IoT-enabled sensory experiences impact hotel guests' emotional states, overall satisfaction, and well-being, as well as their subsequent behavior. Additionally, we investigated whether gender plays a role in shaping these effects. The research design consisted of two phases: an exploratory phase involving in-depth interviews with hotel managers to gather qualitative insights, followed by a confirmatory phase involving an online survey of 357 hotel guests to validate the findings and gather quantitative data. The findings revealed that different senses influenced various aspects of guests' experiences: smell, hearing, and sight affected emotions, while touch, hearing, and sight impacted overall satisfaction. Smell and taste contributed to guests' well-being, with smell having a more significant impact on women's well-being and likelihood of returning compared to men. The Internet of Things (IoT) technology can be leveraged to craft personalized, multi-sensory experiences for hotel guests. For instance, hotels can utilize IoT to create distinctive and dynamic atmospheres in their rooms and suites, tailoring the ambiance to enhance guest satisfaction and comfort. This research focused on 3 premium hotels in Uganda, but future studies could investigate whether the results apply to other regions, cultures, and hotel segments, such as comparing highend and budget hotels to determine if the findings are universally applicable.
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    Insights into home biogas technology adoption dynamics through the lens of the diffusion of innovation theory in Uganda
    (Elsevier - Science Direct, 2021-03-15) Namirembe, Grace; Mukwaya, Paul Isolo; Mugagga, Frank; Kisira, Yeeko
    Ensuring sustainable development and enhancing socioeconomic conditions hinge on clean energy accessibility. To effectively promote and expedite the adoption of biogas technology, providing current information on crucial elements is vital. Our study delved into biodigester adopter typologies and assessed socioeconomic influencers on small-scale biodigester uptake in homes of Mpigi in Uganda. Employing a cross-sectional research design, we integrated quantitative and qualitative methods by conducting household surveys and key informant interviews coupled with field observations. Utilizing SPSS version 23, descriptive statistics and regression analysis characterized household features and evaluated adoption factors, revealing innovators (17.8 %), early adopters (25.7 %), early majority (33.7 %), late majority (15.8 %), and laggards (6.9 %). Biogas use increased from 2009 to 2017, declining by 2020. Education, income, subsidies, and farm proximity were key adoption predictors. Expanding subsidy access is crucial to accelerating biogas technology use, considering significant socioeconomic aspects. Study results inform ongoing discussions on formulating distinct policies for biogas adoption across developing countries.
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    Unknotting typologies in smallholder farmers investing in seed potato production in South Western Uganda
    (Taylor and Francis, 2023-12-05) Nabasumba, Sylvia; Najjingo, Margaret M.; Mugisha, Johnny; Pali, Pamela; Birungi, Florence Kyazze
    Whereas several national and international efforts to increase seed potato production have been promoted in Uganda in the last decade, few farmers are participating in seed potato production despite the higher returns on investment from it. Existing studies relate farmer low investment to economic reasoning and as such limited empirical evidence exists on the importance of socio- psychological factors in influencing potato farmers’ decisions and the level of investment in seed potato production. This paper utilizes data from a cross -sectional study of 227 randomly selected potato farmers drawn from Kabale and Kanungu districts of southwestern Uganda, to analyse the empirical determinants of farmers’ decision to invest and their level of investment in seed potato production. The findings reveal that only 44% of the potato farmers had invested in seed potato production. Further, the results revealed that institutional factors largely influenced farmers’ decision to invest while socio –economic factors significantly influenced farmers’ level of investment level in seed potato production. Similarly, psychological factors affected both the decision and level of investment in seed potato production. We conclude that investing in seed potato production is an individual farmer’s encounter enhanced by supportive cognitive environment accompanied by soft and hard production assets affluence. Therefore, promotion programs and policies on seed potato production should focus on enrolling resource able farmers and enhancing their capacity through training via peer learning strategies. This study contributes to the body of knowledge by incorporating psychological factors in modelling farmers’ decision and level of investment in seed potato production. Thus, the study recommends the intensification of the utility of socio-psychological theories in studies investigating investment behaviour in the context of the smallholder farmers.
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    Determinants of smallholder farmers' decision to invest and intensify investment in seed potato production in South Western Uganda
    (International Journal of Agricultural Extension, 2023-07-20) Nabasumba, Sylvia; Najjingo, Margaret M.; Mugisha, Johnny; Pali, Pamela N.; Kyazze, Florence B.; Isubikalu, Prossy
    Whereas several national and international efforts to increase seed potato production have been promoted in Uganda in the last decade, few farmers are participating in seed potato production despite the higher returns on investment from it. Existing studies relate farmer low investment to economic reasoning and as such limited empirical evidence exists on the importance of socio- psychological factors in influencing potato farmers’ decisions and the level of investment in seed potato production. This paper utilizes data from a cross -sectional study of 227 randomly selected potato farmers drawn from Kabale and Kanungu districts of southwestern Uganda, to analyse the empirical determinants of farmers’ decision to invest and their level of investment in seed potato production. The findings reveal that only 44% of the potato farmers had invested in seed potato production. Further, the results revealed that institutional factors largely influenced farmers’ decision to invest while socio –economic factors significantly influenced farmers’ level of investment level in seed potato production. Similarly, psychological factors affected both the decision and level of investment in seed potato production. We conclude that investing in seed potato production is an individual farmer’s encounter enhanced by supportive cognitive environment accompanied by soft and hard production assets affluence. Therefore, promotion programs and policies on seed potato production should focus on enrolling resource able farmers and enhancing their capacity through training via peer learning strategies. This study contributes to the body of knowledge by incorporating psychological factors in modelling farmers’ decision and level of investment in seed potato production. Thus, the study recommends the intensification of the utility of socio-psychological theories in studies investigating investment behaviour in the context of the smallholder farmers.