Journal Articles (Communication Studies)

Permanent URI for this collectionhttp://hdl.handle.net/20.500.12280/273

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    Social media as; an agent for behavioral change among young people: case of Facebook usage among Mass Communication students of Uganda Martyrs University
    (International Journal of Research and Analytical Reviews (IJRAR), 2020) Semambo, Henry
    The advent of internet based technology has resulted into border-less communication. This has led to free circulation of information in the world. Uganda being a free market of ideas attributed partly to internet-based technology, the young people constantly participate in the creation, exchanging and sharing different content on social media platforms. According to social media stats in Uganda(August 2018-August 2019), the majority of the Ugandan modern youths seem to heavily use social media as their main source of information, education and entertainment. However,according to the study findings,as the youths become heavy consumers of social media content, they become addicted and develop different habits like; self isolation from relatives, eating habits, imitation habit, liking habit,and spreading rumour. The habit changes maybe either negative or positive depending on the nature of social media content consumed. Therefore, this paper intends to find out the different kinds of habits youths acquire from consuming social media content,identifies conditions through which youths acquire different habits from social media and examine the kinds of information youths share on social media and give reasons for sharing such information. A sample size of 50 students was selected from the department of Journalism and communication studies,Uganda Martyrs University. This was a case study research approach focusing on facebook usage and research methods for collecting primary data included; questionnaires, interviews and participant observation.I majorly used facebook content analysis and descriptive statistics while interpreting the data collected regarding the research questions.
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    Implicit Beliefs about English Language Competencies in the Context of Teaching and Learning in Higher Education: A Comparison of University Students and Lecturers in Namibia
    (Sciedu Press, 2013) Otaala, A. Laura; Plattner, E. Ilse
    In many African countries, English is the medium of instruction in higher education even though students may not always be entirely familiar with “standard” English. This study aimed at investigating the relevance of English language competencies for teaching and learning from the perspective of students and lecturers. The study was carried out in Namibia and guided by the conceptual framework of implicit theories. Through a self-administered questionnaire, data were collected from a sample of 286 undergraduate students and 34 lecturers. Students and lecturers differed statistically significantly in all their views on the topic under investigation. While most of the lecturers (85.3%) believed that their students would not have good English language competencies, the majority of students (87.8%) rated their English between good and excellent. Most lecturers believed that insufficient English language competencies would cause a variety of problems for students such as having difficulty expressing themselves in English, following lectures, taking good notes during lectures, understanding academic texts, and writing coherent essays; in contrast, the majority of students believed that they had no such problems. The results are discussed with regard to practical implications for teaching and learning in higher education.